These are the testing times for every business across the globe and we are heading towards a global dynamic shift in how the businesses will be conducted in years to come. In these distressing times, we need to make a call right now and then, whether we want to transform our business online or not. And No is not an option, that I am very much sure of.
Social Media has emerged as one of the most powerful tools in keeping the world together and this will emerge as a more powerful tool in putting your sales arrow in the right direction in the next 10 years. The only challenge is whether we are willing to shift ourselves ???
I will be sharing the 5 key structured stepwise points in a bulleted manner that will make your understanding much easier and you will be easily able to identify your category of business & how you can transform yourself.
Before we go towards the pointers just make sure you answer these questions:
Q1. Do you think, if you are not willing to transform your business online, your competitors will also not?
Q2. If something like lockdown or any other unforeseen circumstances can force you to shut your factories,
showrooms, plants or shops then should your business also suffer and remain closed?
Q3. If you get a chance to adapt and generate more revenue, do you think it is a wise decision to not take that
option and just let your business run the way it has been running?
If you honestly answer these three questions then let’s move on and focus on how you can do it and what resources you will be needing. The pointers are generic and may change a little based on companies of all sizes.
1. Identify the online potential of your business!
It is not necessary that your “potential buying audience” is available online but always remember a “potential audience who can be made aware of your business” is always available online. Some businesses who are into the trade of B2B only, may think that how will a person on social media see my ads and make a purchase? But what I assure you is that a person on social media who is looking out for your companies expertise is definitely on social media and this audience is the “True Potential of Your Business”
2. Identify the audience!
Once you have got the answer to where the potential of online business for your organization/business/institute/industry lies, the next crucial step is to identify your target audience. This is the tricky part and everything you do ahead relies on this step. You may need to take the help of a digital agency to that for you because of all your efforts, all your hard work and all your display of business needs to be in front of the right audience.
3. Shortlist Your Online Platforms.
As more and more users are getting connected to social media, the no. of online platforms is increasing and so are the ways to sell your business online on them. What is important is that you identify the crucial platforms where your potential for the business is maximum and your right target audience fits in. To identify the platforms, you need to comply with both points No. 1 & No. 2
which in turn will make it very easy for you to find the apt platforms which will give you maximum conversions. A Social Media Agency could help you identify doing that with ease or if you have a detailed insight on how to fulfil the first two points then it will be easier for you to get going with the third point.
4. Get a Website, Redesign the existing if you think it is not showcasing your business in a proper manner!
A landing page is a foremost requirement for any social media post or ad to redirect your customers too. There is a limitation on what goes to your social feeds. You cannot post about all your products at once or show both your working culture and products in a single post. That is where the existence of a website is of utmost essential. A website should be basically the encyclopedia of your business or you can say the Written Literature of Your Business.
A great website is easy to load, displays your business on point and lets the user know where to contact to avail of your services. If you already have a website and it lacks these three simple steps then you need to get it redesigned for lesser bounce back time which in return leads to more sales/conversions.
5. Post what is important, not what is necessary!
This here is a tricky point, but let me explain it to you in detail. Since too much posting can make your audience feel bored off, and too lesser posts can make them feel forgotten about your brand. The right thing to do here is to post what is important to your audience in a balanced way. Maintain the consistency of your posts and make sure your display what is important for your audience and not what you feel is necessary. You can always take the help of a digital agency to plan how the posts would go and what content would accompany them.
To hit the right audience with the right content is a righteous thing to do. Period.
With our expertise and years of experience with working with companies of all sizes, we truly believe the age of social media and doing business online is right around the corner and if you do not try to start eventually shifting your business and presence online, the road ends soon before you could even take the turn.
Right now when the markets open again and when it will, there will be many challenges on how to kickstart what was left in midway and how to make sure your sales graph stays in the right direction where it should be. The only question in front of every business will be how to boost the revenues and cut down expenses. The importance of creating an online presence will be a thought you might need to hold upon and start the process of making a great online presence for your business one step at a time.
For any queries or if you need any help to make an online presence for your business, we will be more than happy to help you through the process. You may reach out to us on hello@greencapmedia.com, happy to help always !!