Google is turning Youtube into an Ecommerce Site

And why not? It’s becoming an e-commerce destination for anything else.
Google wants you to go shopping on YouTube, according to a recent article from Bloomberg.
What exactly does that mean? In this post, I’ll go over it.

Direct Purchases

The concept behind YouTube shopping is to encourage individuals to buy items they see in review videos, unboxing videos, tutorials, and more. YouTube is now a shopping destination, of course. In order to make buying decisions, about half of customers use videos. But in the future, without even leaving the web, Google wants to allow individuals to buy products. Just as they’re able to do on instagram right now.

What’s changing?

Bloomberg reports that knowledge about items used in videos is already being collected by Google. By asking publishers to tag and track items in their clips, the company does that.

In addition, Bloomberg says that YouTube has verified that it is rolling out features for product-tagging. On a small number of platforms, they are evaluating such changes.

An experiment only?

YouTube is suggesting another thing: the entire project is just an experiment. In the history of software development, however, plenty of great features begin as experiments. In other words, before they roll it out, Google needs to test it.

So, it’s just

an experiment, of course.

But if the experiment turns out well, you can be sure that YouTube will carry out the complete feature set in production.

Integration of Shopify

Google is now in the process of using Shopify to assess integration. And yes, the integration will be used on YouTube to sell goods. But by offering shopping via video, how can Google make money? The business would, probably, take a share of each deal.

In addition, during the shopping trip, Google can collect details. The Big G will then use the knowledge for shopping.

Wrapping It Up

This will definitely happen,

but not any time soon.

You should probably brace for disappointment if you’re looking forward to selling items on YouTube just in time for Christmas.

I don’t think that it’s going to happen that soon.

Look for a

release next summer, instead.